Virgin Australia

Uniform designer

2009 - Present


In 2009, Juli was handpicked to re-design the uniforms for the international airline Virgin Australia. She successfully transformed the uniform designs into contemporary yet timeless pieces which the airline has become renowned for today.
Completely submersed within the design process from start to finish, Juli’s main aim was to bring the old world charm back into travel, whilst still providing practicality and a fresh modern look for all departments in Virgin Australia; from the pilots to the baggage handlers. Officially launching in 2011 for the Virgin Australia inaugural flight to Abu Dhabi, the new uniform scheme was a roaring success, and was ultimately awarded in the top 3 airline uniforms of the world.